What does Barcelona have in common with Behavioural Retargeting?
In the Digital era the customer is used to interface with companies in a dynamic dialogue. Simply put e-marketing is all about getting close to customers. In a way e-marketing is broader than...
View ArticleFBX – Facebook Ad Exchange
Starting from today, Facebook is adding ads purchased through its ad exchange, FBX, in the newsfeeds of users, with retargeted ads from buyers. The Facebook move will result in behaviorally target...
View ArticleKey Digital Trends for 2013 – Conversion Optimization
Second TOP priority for marketers this year is: Conversion rates Optimization There are many excellent sources out there (internet) when it comes to how to improve conversion rates. My take is that the...
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